New Tiffany & Co. Shanghai at the Hong Kong Plaza opens amidst higher Sales Growth in China 2020

The brand’s new flagship in Hong Kong Plaza also brings mainland China’s first Tiffany Blue Box cafe and an unforgettable dining experience

By PRINCE CHAHAL



Since Alessandro Bogliolo took the helm as Tiffany & Co’s Chief Executive in 2017, he’s been seriously ramping up the jeweller’s presence in China. From launching new stores within the mainland to commissioning jewellery inspired by Chinese motifs, CEO Bogliolo’s strategy appears to be working when it reported estimated sales growth of 1 – 3% on 26 December 2019 with growth largely contributed by China.

Announced within the week following the re-opening of Tiffany & Co.’s Shanghai flagship at Hong Kong Plaza, Bogliolo officiated the celebrations, commenting to media present that “the Chinese Mainland drove overall sales growth with a robust double-digit increase, offsetting persisting declines within the Hong Kong market.”



New Tiffany & Co. Shanghai at the Hong Kong Plaza opens amidst reports of upper Sales Growth in China
The 182-year-old ny jeweller was recently acquired by LVMH as competition within the luxury industry between conglomerates continues to accentuate amidst tepid consumer demand in traditional US and Eurozone markets and heated battlegrounds Eastward particularly in China and therefore the Asia Pacific region.

The improvement of Tiffany & Co.’s estimated sales growth is encouraging as long as prolonged trade war between the us and therefore the second largest economy within the world has impacted specialist watch and jewellery brands including Tiffany for the last two years.



The completely renovated Tiffany & Co. Shanghai flagship store boasts a replacement prominent street facing location and around 10,000 square fee of retail space, almost double its previous boutique within Hong Kong Plaza, making it the most important Tiffany store in North Asia.

A transparent, blue-lit glass facade fronts the spacious temple to jewellery, home to haute joallerie just like the famed Tiffany & Co. Schlumberger Bird on a Rock, only one of several high-end bijoux starting from $100,000 to millions. Tiffany’s new Shanghai boutique exhibits contemporary expressions of timeless brand elements, from Amazonite features and white marble detailing, to expansive elegant glass showcases displaying a full range of jewelry . Tiffany & Co’s Shanghai flagship in Hong Kong Plaza stands akin a beacon of hope as income for the Nov. 1 to Christmas Eve period rose 5 to 7% within the Asia-Pacific.


Tiffany & Co. Schlumberger® Bird on a Rock clip in platinum and 18k gold with an emerald-cut tanzanite and diamonds.

“Designed with our clients in mind, this new store may be a testament of our commitment to our clientele in Greater China. By expanding our Shanghai flagship store, we still grow with this global city,” – Philippe Galtié, Tiffany & Co.’s Executive vice chairman of worldwide Sales

Introducing China’s second Tiffany Blue Box Cafe
A mix of classic and modern aesthetics, Tiffany also introduces an in-store novelty: China’s second Tiffany Blue Box Cafe (the first opened on One Peking Road in Hong Kong). Situated on the upper level of the Hong Kong Plaza flagship, the Tiffany Blue Box Cafe offers a one-of-a-kind dining experience.


The first Tiffany Blue Box Cafe opened in Hong Kong China.

“80% of consumers of luxury in China are millennials. i actually wanted to bring back China, to Shanghai … the flagship experience you'll have in ny .” – Bogliolo to CNN Business

Floor-to-ceiling glass windows offer views into the long-lasting Tiffany Blue dining room, bringing the Tiffany Blue Box experience to life. A glass-enclosed circular opening onto the atrium entrance and a handcrafted two-story chandelier suspended from the carved circular ceiling cove visually connect the cafe with the shop below.


Shanghai’s Tiffany Blue Box Cafe may be a first for the mainland



The new Tiffany Shanghai flagship brings together cutting-edge technology with sustainable interior design—incorporating special materials and energy-saving elements that make the space LEED compliant, an indistrial benchmark for sustainability and eco-friendliness.

Much like Jeff Goldblum’s irrepressible joy at discovering the hidden wonders of the Tiffany Men’s collection pop-up, the new Tiffany & Co Shanghai boutique emphasises playfulness, introducing personalisation counters and Blue Box wrapping stations additionally to the newly launched men’s collections and residential & Accessories lines.

McKinsey reported that Chinese shoppers accounted for a 3rd of worldwide consumption on luxury goods to a tune of $115 billion and with the Chinese govt lowering tariffs and taxes to scale back the daigou strategy where travellers imported and sold luxury goods into the mainland, Chinese consumers are making more purchases reception instead of shopping overseas. Bain reported that Chinese consumers made 27% of their luxury purchases in China in 2018, up from 23% in 2015.