The Latest BMW Logo is Partially Invisible and Barely Distinguishable
The Latest BMW Logo is Partially Invisible and Barely Distinguishable BMW’s latest logo redesign ditches the black ring for a transparent circle, for the first time in 23 years, and car lovers are not even sure if it’s an improvement Unveiling its latest logo, alongside an all-new, all-electric four-door BMW Concept i4 Gran Coupe, the Munich-based automaker, presented its iconic roundel design… in 2D . The Latest BMW Logo is Partially Invisible and Barely Distinguishable Applicable across a multitude of online and offline platforms, the new logo’s flatter, transparent design not only showcases visual and graphic restraint, but is expected to illuminate on vehicles and in showrooms. Developed in collaboration with Munich-based studio, BECC Agency , BMW’s newest design has since sparked immense controversy, leaving brand-enthusiasts divided in their judgements. Stripped down to its most fundamental features, BMW adopts a “less is more” approa...