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The Latest BMW Logo is Partially Invisible and Barely Distinguishable BMW’s latest logo redesign ditches the black ring for a transparent circle, for the first time in 23 years, and car lovers are not even sure if it’s an improvement Unveiling its latest logo, alongside an all-new, all-electric four-door  BMW Concept i4  Gran Coupe, the Munich-based automaker, presented its iconic roundel design… in  2D . The Latest BMW Logo is Partially Invisible and Barely Distinguishable Applicable across a multitude of online and offline platforms, the new logo’s flatter, transparent design not only showcases visual and graphic restraint, but is expected to illuminate on vehicles and in showrooms. Developed in collaboration with Munich-based studio,  BECC Agency , BMW’s newest design has since sparked immense controversy, leaving brand-enthusiasts divided in their judgements. Stripped down to its most fundamental features, BMW adopts a “less is more” approach, trading its his

THE LUX LIST / BUSINESS OF LUXURY Automakers Tesla, GM and Ford will switch factory lines from cars to ventilators Rather than leave vital production lines unproductive as the globe goes on lockdown, alcohol giant Pernod Ricard and motor companies Tesla, GM and Ford (among others) are joining the fight against the coronavirus Covid-19, the disease caused by the coronavirus, targets the lungs and can cause pneumonia and acute respiratory distress syndrome in more severe cases. With close to 320,000 cases around the world, national health systems in the United States, United Kingdom and Italy are being overwhelmed and medical doctors have been given new guidelines to make difficult decisions which coronavirus victims get to live or die as they run out of intensive care beds or ventilators. Potentially, these draconian but necessary measures could see a patient already on a ventilator removed to allow a someone with a greater chance of survival to take their place. As a resul

PROPERTIES The Godfather Part II, Fleur du Lac Estate at Lake Tahoe Goes Up For Sale With a Hollywood feature in the second installment of the Godfather, the fully furnished Fleur du Lac Estate at Lake Tahoe is currently up for sale Immaculately restored to its authentic grandeur, the gated 15-acre lakefront enclave of Lake Tahoe is exclusively home to 22 luxurious residences, each with its own distinct characteristics and access to communal tennis courts, exercise facilities, locker rooms, steam showers, private beaches, heated pools and jacuzzis, plus the Boathouse and Yacht Club, Kairser Suite guest apartment, outdoor terrace, bocce court, private marina, personal boat slips and vehicles with chauffeurs. The Godfather Part II, Fleur du Lac Estate at Lake Tahoe Goes Up For Sale With a Hollywood feature in the second installment of the Godfather, the Fleur du Lac Estate which was originally constructed for personal use by one of America’s most revered industrialis